During the COVID lockdown, the idea of starting an achar business emerged in conversations with my siblings. Ultimately, I was the one who took the plunge, with invaluable help from my mother. Making achar was one of the activities I engaged in during the lockdown, driven by a desire to be productive and create something meaningful, despite lacking a business background. My motivation stemmed from the cherished memories of my grandmother making and feeding us achar, a taste and feeling I wanted to share with others.

My grandmother was my mentor from a young age. She encouraged me to observe her as she gardened and cooked, teaching me everything I know about making achar. However, starting the business was not without its challenges. I struggled with research and finances, unsure where to begin or how to navigate the market. But once I found the right direction, I went with the flow, learning as I progressed.

Customer feedback played a significant role in shaping my business. At the Farmers Market, I offered a variety of achars, from sweet lapsi (Hog plum) achar, loved by foreigners, to the very spicy akhbare achar, favored by young people. Most people preferred the radish achar. I provided samples, and customers instantly fell in love, often purchasing multiple bottles. 

Throughout my entrepreneurial journey, I have been my own biggest supporter, despite many doubters. My mother has been a tremendous help in preparing the achars, and a few friends have supported and motivated me from the beginning by purchasing all the achar, for which I am very grateful. Partnering with Organic Lifestyle, a platform that supports women entrepreneurs, was the best decision for a newcomer like me. This collaboration has significantly benefited my business, providing me with exposure and growth opportunities.

Looking ahead, I haven't planned anything concrete; I prefer to go with the flow and see where the journey takes me. My advice to anyone starting out in this field or considering turning their passion into a business is simple: don’t doubt yourself. Just do it, learn from your mistakes, and research extensively before starting. But most importantly, do it.